FACTS:

• Cable subscriptions are down to less than 25% of U.S. households.

• HULU, YouTubeTV, Prime, and Netflix have over 3 times more viewers than cable or broadcast TV.

• 82% of households find streaming more entertaining than cable/broadcast.

• The average U.S. household has 3.9 streaming services.

• 80% of dealerships using a TV spokesperson outsell those that don’t.

• According to the NADA, 72% of monthly ad dollars are spent on digital (Internet/Streaming) advertising.